European SEO is practically the same as any other search engine optimization technique. It is all about pleasing the Google Monster. Search optimization in the post-Panda world has given legitimate webmasters the chance to compete against the less ethical techniques that used to dominate the search queries.

The New World Order has deemed that content is finally king, the size of your headers matter and links are important but do not rule the world anymore. Wow, a few more search clichés and this page could trigger a duplicate content penalty, which is no longer a myth.

European webmasters have to decide whom they are targeting before they ever begin writing their content. If they are targeting the European community, then they should definitely use the UK spelling for all content. If they are targeting the more profitable American AdSense clicks, using the American spelling will help to raise the cost per click of AdSense units. Targeting both on the same page is a bad idea. Just like the old misspelling trick has become obsolete, trying to mix and match your international spelling is likely to throw up some red flags in the eyes of Google. Not to diminish the importance of the other search engines, who is kidding who, Bing still has a way to go before they are that big enough to affect most SEO campaigns.

Header Size Does Matter

Was that attention getting enough? If the new search algorithms have adversely affected a website and the content is up to par, try checking out your headers. Use them or suffer the consequences. Title, H2 tags and H3 tags are all the rage this search season. Since many similar pages targeting long-tail traffic is no longer permissible, use those headers to get the search spiders interested in your long-tail keywords.

Get those links but avoid the spam sites. Authority links are more important today than they ever have been before. Get away from the social bookmarking sites and blog farms. Start networking with up and coming authority websites or sucking up to the big guns in the target niche. Wear out the keyboard guest blogging. Do whatever it takes but get those authority links. And talk to the leading SEO provider in Denmark: Concept Interest søgemaskineoptimering. They’ll make your way to the top a lot easier!